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5 Effective Online Marketing Strategies for Real Estate

Everybody’s on the online and virtual world now, you don’t want to get behind the competition right?

Here are 5 Effective Online Marketing Strategies for you to take advantage of!

1. Create amazing content to capture leads

We all know that content is key, and real estate isn’t an exemption for it. Create blogs or vlogs that include content that could make your clients curious about it.

Samples are “10 Most Popular Home Designs for 2020,” “15 Things Home Owners Should Consider Before Buying” or “5 Most Essential Features of A Home You Should Never Miss Out.” In addition, you can also offer free products or services like tools and e-books in exchange for their email addresses, and so on.

Show your potential clients something new, something different. It’s on how you present and how you approach your services to them. It’s one of the initial steps to earn their trust in your agency.

2. Take advantage of your visuals

PHOTOS. YES, PHOTOS. Unlike any other business, photos in the real estate business are extremely essential. If you really want to step up your game, you can even hire a pro photographer!

Successful real estate relies heavily on great photography. Not-so-good photos will diminish interest in even the greatest of properties. It’s the first glance that gives them the first impressions. It’s absolutely vital that you have good photos of your properties. Hire a professional photographer, preferably with experience photographing homes and architecture of course, or, if you have sophisticated equipment and are confident in your abilities, then you can personally take it away.

Another way for taking advantage of your visuals is by creating a virtual tour! The latest smartphones now have the 360-degrees feature and it can be of great help to your real estate business. The fact that you can easily visualize the interior of the place like you’re already there, the cases of expectation versus reality scenarios lessen.

What’s good about a virtual tour is that you don’t need to be exactly in the place to look at it–although there are still advantages of being physically there–but the only limitation you have is that you can’t touch or feel any of the objects around. This feature is timely in today’s pandemic since we still have limited movement to hop from one place to another.

3. Go Social

Yes. Marketing is at its maximum when you start to market on social media platforms. Since almost everyone is already on the streams of social media, it’s a challenge on how to build your own cruise for the people to bring their attention to yours.

Also, it’s important to add social sharing to your property pages. Since some home shoppers are eager to share their top housing pictures with friends and family, you can make it easy for them to email and share various properties online by adding social sharing buttons.

And of course, don’t be afraid to invest time, effort, and money on paid social media ads. Facebook ads are often the most effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.

Not to mention Pinterest also. Pinterest boards are a great way to showcase images and provide information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.

4. Create your own website

Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. But to reduce time and effort, consumers nowadays love to use Google Map as to looking for the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.

Make it easy for users to access all this information on your website– make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances. The more detailed, the better it is.

Here’s a very essential tip for your website, MAKE IT MOBILE-FRIENDLY. Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile-friendly.

5. Ask for Testimonials from Former Clients

Testimonials are tremendous trust signals. Potential clients rely on reviews and feedback before making a purchase decision. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well for more solid verification. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks.

Online Marketing can really get tiring, but your efforts will soon produce results. If you need professional assistance in your marketing, especially for social media, we’re more than honoured to be handling your social media work for you. In addition, if you want to manage things on your own, we’re offering a free social media tool just for you! Just click here!

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