One day you think you’re doing it all so well. Until this day came and you weren’t really attracting so many customers or clients.

Where am I going wrong? What am I missing?

Well, maybe you lacked one little element, or should I say one small but impactful aspect.

* I think we should place a drum roll here*



Not much of a surprise, huh? You know what they are, and you know what they do. 

But are you doing it right? Are you constructing it the way it should be done?


Remember, in the business world, standing out must be a consistent characteristic. Standing out doesn’t mean you’re the good among the bad, but the best among the good. There are A  L O T of businesses similar to yours, and the billion-dollar question is how to make the customers choose you among all your good competitors.



RIGHT! The most important call in marketing is not a customer/ client’s call. It’s the CALL TO ACTION. How can that be more important than a customer/client’s call?

Simply put, call to actions drive a customer to call you.



Call to action (CTA) is a marketing term to cue an immediate response from a visitor/user. It’s a phrase that’s used to tell the user what action to take.

You entice and encourage customers to get in touch with you, to shop at your store, to go to their site and consider their products and services.

Have you heard speeches of running officials during campaigns? What do they say to make you vote for them? “We will lead our country back to safety, prosperity, and peace!” something like that.

CTA’s can differ in a lot of ways, depending on what you’re selling and what services you provide. It highly uses persuasive writing to let the customers come to you.



A CTA’s purpose is to always convert a visitor or reader into a lead for the sales team.

You need a CTA because, without it, readers will eventually think, “So what?”

You present to a customer a good quality bag and tell them where it’s made of, and you also tell them the advantages that it’s waterproof and everything else. Then you immediately just leave her there, not knowing what to do, what to expect from it. End result, she’ll never talk to you again!

Your goal is to answer these questions from their head: “What will I benefit from you?” “What makes your services or products purchasable?” “Will you be worth the pay?”

Note: Your CTA’s should indeed be strategic enough to encourage your visitors to go to you, but never fake it out. Don’t tell them to put up their emails to get a discount when you really aren’t going to do it. 

Your CTA’s will not just be a failure, but your reputation will also be at stake. Those are the only two birds you don’t want to get hit by one stone, from a customer even!



We know of the conventional CTA’s in the marketing world. Some of these are discounts that precede a “Shop Now” button, benefits that precede a “Learn More” button, and the like.

What CTA’s would suit your products and services?


Here are some examples to look into, just to give you a feel of what a good CTA is like:

NOTE: These are randomly picked CTA’s from different companies, and it is not ranked from the best down to the least good.

These are CTA’s from Facebook, Instagram, and CTA on websites and landing pages.

1. Facebook – CanvasPop

The CTA in this ad tells something like, “When you push this button (Learn More) and order now, you’ll get 60% off!” I mean, who doesn’t like discounts?


2. Instagram – Spotify

There’s like two CTA’s here. “Music You Love. Free.” “Install Now”

There’s a different energy when the word FREE comes up. Everybody likes money, and having you enjoy the things you love without spending anything is just perfect.


3. Landing Pages CTA

There’s two here actually: Plated, Suntrust

If you’re a foodie, you’ll definitely get your attention to this. Although the colour and background should’ve been a lot more foodful, the CTA works perfectly.

I mean, who doesn’t love food? And the word “customized” gives you the feels of the word “specially made for you.” I don’t know about you, but I get the luxury feels when I hear that word.

Look how the CTA is constructed here, it gives a negative tone on the first sentence, but it bounces back when it says “BUT you can build it at” and “Confidence Starts Here.”

Don’t you feel the power and motivation it gives you?


4. Website CTA

Here we are again with the word FREE.

What’s good about these websites is that they let their customers experience maximizing the features all month round for free, and if they want to go on with it, they just quit or continue. It’s at least we won’t feel robbed when we get to pay instantly for the things we are unsure of and if the pay was worthy or not.

That’s one good offer, partnered with a one good CTA.


So what’s in it for you?

Remember, CTA’s are sales talk and real talk at the same time. We create usefully, and eye-catching CTA’s not to deceive but to make them believe for both of us to achieve.



Email marketing is the process of incorporating the use of emails in small business marketing strategy. It’s
mostly the same thing as sending out mailers, newsletters and coupon books through the mail. The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use email as a form of communication, it is ideal that you come up with an effective strategy that will see you as a small business owner communicates with your clients via email.

There are numerous ways that you can use- mail marketing techniques to market your firm as well as your services to your consumers. For instance, you can use this form of marketing to reach potential consumers, or you can use it for marketing your business in different public venues.

Types of Email Marketing 

There are three general types of email marketing strategies that you can use to market your small business. They include;

1. Direct E-mail:

The direct email refers to the practice of sending direct promotional advertisements and messages to the customer’s email account. Generally, these messages may often be announcements of great deals, sales or even special offers.
They may be used to spread the news concerning new services your firm is offering or the new locations that it can serve.

This e- mails will generally have a call to action included in them that encourages the consumer to take some work
to receive promotional deals being offered by a particular company. The call of action can include asking the viewer to visit your business’s home page, signing – up for a service or making a phone call. Direct e- mails are also meant to tell customers about what is happening in a particular business.

2. Retention E- mailing:

These types of e- mails are usually designed to inform the customers about a business. They are important marketing strategies since they can help you create long term relationships with the customers. Despite retention e- mails providing advertisement and promotion options; they can also offer content that may be very valuable to the readers.
Retention e- mails have got content which will inform, engage and entertain the readers, so that they’ll feel a connection with the business being advertised or promoted.

The most common form of retention e- mails used in e- mail marketing techniques isa newsletter.

3. Straight- up E- mail Advertising:

This is a type of e- mail marketing strategy that allows a person to use content created by another person. This means that with this type of e- mail marketing, you can be in a position to attach your business advertisement to a newsletter or e- mail that has been created by another firm. Let’s now have a look at how e- marketing can benefit your small business.

It’s now clear that you understand why your small company should be utilizing email marketing techniques to increase its customer base, boost profits and build brand awareness. However, be aware that if the email marketing strategies are not utilized correctly, they might stop working and your business may wind up bring in huge losses.

It is thus extremely necessary that you know the appropriate ways to carry out email marketing strategies. This will assist you to prevent alienating your customers. There are 3 essentials which you should solve before you can start to expect your email marketing projects to begin showing outcomes.

These essentials consist of:

Creating a list of people who will want to get the message of your service
Crafting the message so that it’s not thought of as spam
Producing a reliable system which will get the message into your audience’s inbox.
You can work on a number of more sophisticated and in-depth techniques to enhance your outcomes when you have actually accomplished the 3 essentials.

Here is a standard that can assist you to run an email marketing project correctly:

Step1: Beginning

For many service operators, the misconception that there needs to be a marketing expert in order to execute an email marketing campaign successfully represents their most significant hurdle. Generally, email marketing can frequently be a lot much easier than it sounds provided a person gets the basics right. As soon as you create an e-mail
marketing strategy, the next step for you is to begin creating your name for your outbound email list.

Step2: Creating an Email List

You’ll need a list of names in addition to email addresses, to begin with, so that you can begin getting your email marketing messages out there. Start by congregating all of your contact information and names into one recognizable area. Normally, the very best way of arranging and categorizing your email names list is using a database.

This is not difficult and you do not require a computer science degree for you to use a database. You can utilize Macs Mactracker or Microsofts Excel Spreadsheet or anything else which you understand how to operate well. Utilizing a database to manage all your names will make you see the different email addresses that you already have. You can also start with your organization Rolodex and a list of previous and existing prospective customers.

Step3: Coming up With Sign- up Sheets.

If you do not currently have the email addresses of your customers, it is very important that you come up with sign up sheets so that they can provide you with their email addresses. A perfect way to do this is to provide a sign- up type at your shop or on your business’s website, it is necessary that you motivate your customers to sign up by.
giving them something as soon as they take place to give you their email addresses.


We will be glad to hear some of your tips, please feel free to leave any tips, comments or questions you have in the comments.


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