Some business owners know that business listings are essential, but don’t know exactly why.

A business’s online presence is crucial nowadays, especially when the world is rapidly going online. 

What’s the big deal behind listing your business in an online business directory? Can it increase my online presence? Improve my sales? Generate more customers?

Definitely YES.


According to digitaldoughnut.com,

Business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. Most platforms that provide this information are free to use, but users must manually add their information or claim their business.

Simply put, a business listing contains ALL THE RELEVANT INFORMATION the customers/clients are looking for in your business. That’s what makes it highly crucial.

Since it comprises all the necessary details of your business, a single mistake can be considered as INACCURATE AND UNRELIABLE information. It’s a make-sure to put all info CORRECTLY and CAREFULLY. The customers/clients would be disappointed and annoyed when they get to see that the information about your business there is not updated or uncontactable. 

For instance, when potential customers/clients get to arrive at your restaurant business listing and finally choose to contact the number listed there. Then, nobody responds to that number because it’s not updated or wrong. What happens next? Most likely, the customer/client would get annoyed and move to another restaurant–which, most probably, would be your competitor.

With this, business listings have a significant role in upgrading your business marketing. What are the advantages of these anyway?


I’m going to site just three out of the many advantages of business listings.


I call these as TBT (not Throwback Thursday!), but Traffic, Boosting, and Testimonials.


1. Traffic

Posting a link to a business directory will only help to increase traffic to your website. Business directories provide companies with greater exposure to potential customers/clients and markets that you may find difficult targeting.

With many directories sorting business listings by location, it is much easier for potential customers to find your company. And since people always want to achieve almost everything the easy way, then it’s an advantage for you!

If you are persistent with finding directories and posting your website and information on it, the advantage you have over competitors only increases. Being present online and having contact information readily available only helps to connect your business with customers much faster. 


2. Boost SEO (Search Engine Optimization)

Want to be on top of the list when they search for the best construction company in your place?

SEO is the technique of using your web content in such a way that search engines find it useful and rank it higher in relevant search results. Online business directories and listing are a great platform to supplement your already existing web content and give it extra validation to gain the trust of search engines such as Google.

Posting your business on as many directories as possible increases the number of backlinks, therefore helping your website rank higher on search engine results. All good companies improve their online authority by generating more links that redirect back to their website, not only increasing their online exposure but also aiding their SEO in the process. The higher your website ranks on search engines; the more likely people will click on your site and voila! You’ve got yourself a high influx of customers/clients!


3. Testimonials

Of course, here we go again with the reviews and ratings. We’re fully aware that a business’s ratings and reviews highly influence a customer’s purchase decision. They depend on the comments, the ratings, and even what their peers say. 

What potential customers/clients should see in your listing should be concrete reasons why they should choose you over your competitors.  Your ratings and reviews should be that proof.

Customers nowadays put their trust in the reviews rather than what your advertisement says. Reputation is a huge factor here. (If you want to learn more about Reputation Management, click here!)


While having your business listed on online business directories is a great advantage, incomplete and inaccurate business details can affect your online reputation and frustrate customers who are looking for your business. You don’t want both your business listing and business reputation to fall at the same time.

Don’t miss out on an opportunity to list your business in business directories now! Your business increase awaits now. We’re giving out an online tool kit for free! Don’t worry about your listings or reputation, we’ve got it covered for you. Just click here and bring that stress to rest!

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know:


No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.

Phone number

These four pieces of information are the business listings starter-pack. They provide the basic information potential customers need to have in order to research, contact and locate your business.

Want to score some major bonus points? Include information like hours of operation in business listings—it’s what consumers are most interested in!

Will my listings work?

The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?

Why are listings important?

Listings with good presence and accuracy will undoubtedly pay off for your business. Here’s how:

No more hide and seek

Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide consumers right to your business’s door steps.

They even have similar shapes. Coincidence? We think not…

If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures customers are actually able to find brick and mortar locations while they’re open for business. This means money in the business owner’s pocket and, just as importantly, it means the business can be reviewed.

“In my humble opinion…”

An ample review pipeline is an essential tool for developing a business’ online reputation and fostering brand loyalty. Reviews allow customers to communicate their experience with a business to potential buyers, but if consumers can’t find a business listed online, their opinion of it won’t be well-informed. Accurate listings create the opportunity for transparency between businesses and consumers in the form of reviews, and the availability of this information will help increase a business’s visibility.

All aboard the search engine

Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Search engine optimization is a complex tool, so why not take advantage of it by simply ensuring your business is listed accurately! Increased visibility means more customers, and what business owner doesn’t want that?

Now what?

This listings low-down provides a basic definition and describes the benefits of business listings. Create listings on sites worth lots of points to improve your listings score. We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics and more.

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