If you think your restaurant can do well with the same ‘old school’ marketing strategies, then think again.

People nowadays are born with phones in their hands. There’s no question about it. More and more individuals are using Facebook, Instagram, and Twitter to make choices and brag about their experiences.

 

                                             
 

But before jumping right to social media, it pays to define what ‘old school’ marketing is.

According to smallbusiness.chron.com, the difference between old school and new school marketers lies in the use of ‘digital technology to communicate with consumers on a different and deeper level. Old school marketing used broadcast, print and other traditional channels to reach their target audience. New school marketing still uses these methods but ‘depends heavily on Internet channels as Web sites, blogs and social networks.’

Having a STRONG social media presence has never been more important than during this pandemic. As a restaurant, being part of the ‘essential services’ doesn’t give you guaranteed customers. In fact, it could mean dealing with new guys coming to the industry wanting to kick you out the game.

Having social media accounts and doing social media marketing proved to be beneficial for several businesses. If you want to learn how social media marketing affects your business, click here for more info.

But to make things clearer, here are things you are missing out if you don’t do Social Media Marketing:

 

1. Chance to Show Off for FREE

Social Media has been used to show off people’s lifestyles. We see social media timelines flooded with pictures of foods people consume from breakfast to dinner. By cleverly using this channel to publish your own images, these people could serve as your advocates without you spending a single cent!

2. Online Word of Mouth

And speaking of advocates, social media, like any channel on the internet, links a content to the other. When a satisfied customer posts about your delicious Pizza, other people on his circle get a feel of what you offer. They in turn will check you out and spread the good news!

3. Free Traffic to Your Website

Now that you have potential clients curious about your restaurant, expect more traffic to your website! You can now provide them with the best opportunity while on your ‘territory.’ Use your website to engage more people doing business with you. Here’s a free tip: provide as many choices on your website so your customers don’t even have time to look for other options from your competitors.

4. Knowledge about your Competitors

Stepping up the game involves keeping an eye on your competitors. Using social media lets you know what other guys are doing to boost their productivity. Knowing what people say in social media about your competitors provides you room to improve and lead in the competition.

5. Clients and Loyal Patrons, of Course

The last thing you’d like to miss when doing social media marketing are your clients. They are the reasons for your business! Again, new school marketers reach on a different and deeper level to their customers. Through social media, you don’t just create clients; you make Loyal Patrons. When targeted correctly, they are the ones who keep on coming back to you no matter what.

 

Reality

Some people would risk losing all these benefits because Social Media Marketing could be daunting.  It could take so much of your time. Doing the daily tasks for your business gets a lot of your energy, let alone ensuring a strong social media presence. But don’t worry, we got your back! We are here to help. And guess what? It’s for free! Click HERE for more info and book an appointment with us HERE!

Have you ever–

“Hey, have you tried Skinny Mint tea already?”

“No, what’s the deal about it?”

“It’s what Kylie Jenner’s drinking on IG!”

“What? NO WAY! I’M GETTING ONE TOO, THEN!”

Or have you ever just stopped scrolling on your feed and look at what your favourite influencer’s using for his/her daily workout?

If you have, then you just experienced being part of a successful influencer marketing strategy.

 

Influencer marketing involves teaming up with popular and relevant influencers in your niche to promote your brand and increase your revenue.

They are characterized by a huge number of dedicated and loyal social media followers. They are also known as experts in their niches, and their recommendations are often highly considered by their followers.

What differentiates influencers from traditional celebrities is that influencers share a strong connection with their follower communities. They take advantage of social media to establish a personal rapport with and gain the trust of their followers–which is a good thing.

You can work with influencers to create engaging content, announce giveaways, host Q & A sessions, etc., depending on your marketing objective. 

If Superman has powers that could carry a tall building, influencers have the power to carry your brand. The following are the specific powers they hold: the CRABS of influencers (it could sound not so nice if we’d make it CARBS of influencers, right?):

 

Conversions

The ultimate objective of any business is to drive sales and earn more profit. However, it is challenging to run after potential customers, even after all your efforts.

With most of the people experiencing “trust issues,” consumers nowadays are becoming increasingly cautious of such brands and often a long time doing online research before purchasing.

Influencers have the power to drive more people towards your products or services. This is because consumers trust and rely on the recommendations made by their followed influencers.

According to a gen.video study, 33% of the respondents agreed that influencers are their most trusted sources for shopping suggestions.

Influencer marketing is a useful tool for customer acquisition. It helps you generate more leads for your business and, ultimately, earn increased revenue. The ROI of influencer marketing is as high as 650%.

 

Reliability and Trust

The most significant power of influencers lies in the trust of their followers. It is this trust that enables them to grow loyal fan communities.

When an influencer shares their honest feedback about your product or service, it is perceived as a genuine testimonial. It reinforces your brand’s reputation and strengthens your credibility.

Thus, collaborating with influencers helps you win the trust of their audience. Once they start to trust it, you can at least expect they’ll be with you in the long run. It increases brand awareness even further and ultimately helps you earn more revenue.

 

Audience Engagement

Increasing the number of likes can be a little less challenging, BUT getting the comment section keep up on your social media posts is a struggle in itself.

In the absence of adequate engagement levels, having millions of followers won’t yield any results. In the first place, you won’t arrive at this number when you don’t have much action going through your posts. This is where influencer marketing can be of tremendous use.

Firstly, working with influencers improves the quality of your content and makes it more user-centric. Such content is more likely to find traction amidst your target audience.

Secondly, when an influencer shares your content on their social media profiles, their audience will also engage with it. If they like the content, they might tag their friends and share it on their profiles, further increasing its reach.

For instance, many brands partner with influencers to announce Instagram giveaways. Such posts usually receive a large number of likes and comments, thus increasing audience participation and engagement. 


 

Brand Awareness

Influencers, with their vast numbers of followers and broad popularity reach, have the power to increase brand exposure and boost brand awareness. When an influencer endorses your brand, their followers are likely to take notice AND TAKE ACTION.

The fact that a trusted influencer suggests your brand, such recommendations are often considered authentic. 

According to the previously cited study, 37% of the respondents used influencer marketing to increase brand awareness. 

 

Search Engine Rankings

Collaborating with influencers can boost the other forms of digital marketing you are using.

It has the potential to improve your website’s search engine rankings and expand your reach even further.

Influencer marketing increases brand awareness, thereby driving more traffic to your website. Also, when your content gets shared, it helps you earn several high-quality and authentic backlinks.

The quality of your content can also improve when you work with influencers. All of these factors can help increase your search engine rankings and help you grow your business.

 

Having problems marketing your brand? I hope you found this article useful for your business. If it did and you’d like more of this assistance, you can contact schedule a consultation with us here! We’d be honoured to hear your concerns and build a team with you.

 


 

 

 

 

Social media has turned into one of the best methods to keep contact with your clients as restaurants’ guidelines keep on changing because of the news during the Covid-19 pandemic.

With the updates in your operations such as service hours, takeout and delivery, and sanitary protocols, customers are best informed using social media.

Here are the best practices you must try when marketing your restaurant on social media during the Covid-19 pandemic.

 

Actively Share your Voice in your Community

COVID-19 has successfully portrayed the saying: No man is an island. It proved that we all need each other for survival. Your dining establishment is a crucial member of the community, and it needs to be transparent and sincere. According to Edelman’s research, 65% of surveyors will only patronize brands that are socially accountable at this time.

Restaurants that expend every possible effort to support their clients, health centers, food banks, etc. are the ones that will prosper throughout these challenging times. If you need financial assistance, be truthful and open on social media, and your neighbourhood may provide you aid. A recent example of this is the statement of Vesuvio’s closure in Toronto.

 

Invest in your Content

Investing in content doesn’t necessarily mean hiring professional photographers and videographers. The most important investment you can put in will be your time. You’ll need plenty of images and videos of your food for Instagram posts along with captions about your takeout and delivery deals. You can likewise employ a graphic designer to create posts and banners remotely. For tech-savvy people, you can start Live video series on your social media showing people how to make your meals at home. Content is key!
 

Make The Most Of Facebook and Instagram Ads

If you can manage to spend some marketing dollars on social media, we recommend you do so. As low as $50/week makes much difference on Facebook and Instagram through ‘Boosts.’ 

Because of Covid-19, Facebook and Instagram have seen a decline from prominent marketers. This has actually resulted in more budget-friendly advertising space and an excellent method for you to get the best bang for your dollar.

 

Use Instagram as a Market

If you use Instagram as a company account and have an e-commerce site, you can post photos of your food that link straight to the product’s webpage where potential consumers can buy them.

If you don’t do e-commerce sales and merely rely on delivery apps, you can set up a clickable Uber Consumes or DoorDash link as your website in your Profile. This will make it easier for your consumers to purchase!

Instagram also recently launched the ‘Order’ button for stories which can be linked out to a third-party app for smooth customer transaction.

 

Expand Your Network with Influencers

Offer local food influencers free meals or gift cards in exchange for an Instagram post that highlights your food and offerings. Get along and be transparent!

If they like you, they’re generally prepared to help local companies throughout these difficult times. Although we don’t know when this will end, we hope these examinations and suggestions will help relieve a few of the results on Canada’s restaurants.

 

If you have questions on managing multiple social media accounts at one time, contact us here! We are glad to help you!

Everybody’s on the online and virtual world now, you don’t want to get behind the competition right?

Here are 5 Effective Online Marketing Strategies for you to take advantage of!

 

1. Create amazing content to capture leads

We all know that content is key, and real estate isn’t an exemption for it. Create blogs or vlogs that include content that could make your clients curious about it. 

Samples are “10 Most Popular Home Designs for 2020,” “15 Things Home Owners Should Consider Before Buying” or “5 Most Essential Features of A Home You Should Never Miss Out.” In addition, you can also offer free products or services like tools and e-books in exchange for their email addresses, and so on.

Show your potential clients something new, something different. It’s on how you present and how you approach your services to them. It’s one of the initial steps to earn their trust in your agency.

 

2. Take advantage of your visuals

PHOTOS. YES, PHOTOS. Unlike any other business, photos in the real estate business are extremely essential. If you really want to step up your game, you can even hire a pro photographer!

Successful real estate relies heavily on great photography. Not-so-good photos will diminish interest in even the greatest of properties. It’s the first glance that gives them the first impressions. It’s absolutely vital that you have good photos of your properties. Hire a professional photographer, preferably with experience photographing homes and architecture of course, or, if you have sophisticated equipment and are confident in your abilities, then you can personally take it away. 

Another way for taking advantage of your visuals is by creating a virtual tour! The latest smartphones now have the 360-degrees feature and it can be of great help to your real estate business. The fact that you can easily visualize the interior of the place like you’re already there, the cases of expectation versus reality scenarios lessen.

What’s good about a virtual tour is that you don’t need to be exactly in the place to look at it–although there are still advantages of being physically there–but the only limitation you have is that you can’t touch or feel any of the objects around. This feature is timely in today’s pandemic since we still have limited movement to hop from one place to another.

 

3. Go Social

Yes. Marketing is at its maximum when you start to market on social media platforms. Since almost everyone is already on the streams of social media, it’s a challenge on how to build your own cruise for the people to bring their attention to yours.

Also, it’s important to add social sharing to your property pages. Since some home shoppers are eager to share their top housing pictures with friends and family, you can make it easy for them to email and share various properties online by adding social sharing buttons.

And of course, don’t be afraid to invest time, effort, and money on paid social media ads. Facebook ads are often the most effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.  

Not to mention Pinterest also. Pinterest boards are a great way to showcase images and provide information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.

 

4. Create your own website

Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. But to reduce time and effort, consumers nowadays love to use Google Map as to looking for the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.

Make it easy for users to access all this information on your website– make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances. The more detailed, the better it is.

Here’s a very essential tip for your website, MAKE IT MOBILE-FRIENDLY. Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile-friendly. 

 

5. Ask for Testimonials from Former Clients

Testimonials are tremendous trust signals. Potential clients rely on reviews and feedback before making a purchase decision. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well for more solid verification. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks.

 

Online Marketing can really get tiring, but your efforts will soon produce results. If you need professional assistance in your marketing, especially for social media, we’re more than honoured to be handling your social media work for you. In addition, if you want to manage things on your own, we’re offering a free social media tool just for you! Just click here!

 


 

 

Maintaining a food business can be really hard, most especially when at a crisis like this; how can you stand out among all the other competitors?

Since almost everyone is focusing on their gadgets now and rapidly scrolling down their screens, how can you grab their attention and make them stare on your posts for a little longer?

One of the essential factors in good social media marketing is CONTENT.

Content is not all about what’s inside, but how it’s put inside.

 

Investing in content doesn’t necessarily mean hiring professional photographers and videographers. The most important investment you can put in will be your time.

Since we’re getting attention from the people, first impressions should always last, and by that, I mean, FLAUNT YOUR VISUALS. Your content must include:

1. Photos. Lots of them. If possible, present them with an image of each of your products listed on your online menu. Make them as stunning as possible.

2. Videos. Since people nowadays have visual learning memories, you can convert your written content into videos instead. Additionally, there’s having a video on your products or services often has the impression of being “professional” and “legitimate.”

 

Your postings should also be consistent on social media. Thus, you need:

3. Good graphic design postings. Don’t pressure yourself on creating “really good” and colourful postings. Stick to your theme, to the vibe of your service/company.

4. Well-written captions. Some people are not caught by the image but are caught by the caption. Since we cannot generalize that all are now onto visual learning, we must consider that some still appreciate and enjoy the presence and comfort of words. For the right balance, a good image must be partnered with well-written captions to make your post even more engaging.

 

Now, if you still prefer interacting live with your clients or customers, you can always choose to go live with either of the following:

a. IGTV

b. YouTube

c. Facebook Live

These three platforms are widely known to reach a good number of audiences, especially when you have established your brand in either of these.

If you think that live streaming might be a good idea since it is the most interactive of all, then that’s precisely what your competitors think too. So it all boils down on what content shall you do in your live streams? What about showing them how to cook your meals at home, or initiating a webinar for kitchen basics? The more unique you are, the more engaging your flow would be.

 

So you see that it is the content that pumps life to your business, now that it’s online. Even though you think you have the best taco in town, when you’re not marketing it on social media and refuse to invest in your content, then you’ll get behind with your competitors.

CONTENT IS KEY. 

 

Since social media is the central marketplace of all businesses today, it might stress you out a little bit because of the sudden shift. But no worries, we’ve got the best solution for you! We’re giving out a social media tool JUST FOR YOU, AND IT’S COMPLETELY FREE. Claim it here now!

Running a brand contest is one of the most effective ways to promote your business, most especially your services and products.

If you think you want to gain more followers and expand your reach, then maybe this is a sign that you should try doing contests!

 

STEP ONE: Clarify your goal

Although you might think of no reason to promote your business through a contest, all things must come with a purpose. If your objectives aren’t clear, then you won’t have a concrete result either.

Planning your goals ahead of time ensures you’ll be able to measure how successful the contest was so that you can make adjustments for the next one. In this initial stage, you’ll determine the metrics you’ll track and how often you’ll track them – which generally depends on how long you decide to run the contest. Some metrics you might need to follow are:

a. The number of likes and comments

b. Follower count

c. Engagement levels

d. The number of purchases

e. User Feedback

No matter what your goal, having specifics in mind makes it easier for you to determine how well your contest worked to help you reach the goal.

 

STEP TWO: Choose where to run your contest

We know that most contests are run on Instagram since it has higher engagement rates and, overall, less competition compared to other platforms such as Facebook and Twitter. But it always boils down to where you have established your audience. You can do contests on Facebook or Twitter too.

 

STEP THREE: Choose the type of contest you want

Since we’re amid a pandemic, we can’t typically have prizes that will make the users go to your restaurant. But there are alternatives to this.

If you can’t make them come to you, then go to them just at least the risk is at its minimum, and they won’t blame your business if ever something happens to them.

Contests such as “like this post” or “tag a friend” is still useful and powerful contests, though. Click here to learn more about the different types of contest ideas suited for the situation we are in.

 

STEP FOUR: Creating contest rules

It’s essential to lay your rules very clear that none of the users would misinterpret it. Regarding the contest duration, it’s up to you how long should the contest lasts. But one thing’s sure, the longer, the more effective. A more extended contest period can help more users participate in the contest, and more potential people might see it. 

 

STEP FIVE: Establish a unique identity–hashtags, keywords

Your contest should have one hashtag or keywords similar to all the participating users for easier findability. Make sure your hashtag wasn’t used or taken by others beforehand so that other stuff similar won’t be mixed up with your contest entries.

Don’t just use any hashtag; it should have relevance to the contest you’re running. It must reflect the brand also.

 

STEP SIX: Deciding on the prizes

Since we’re in this situation right now, think of prizes that would minimize their risk of getting out of their houses for safety purposes. Things like free deliveries, free giveaways, discounts, etc., can do the trick since they can still order online.

 

STEP SEVEN: Determine how to choose your winners

If your contest states that you will be randomly picking a winner, by what means? If you’re going to choose among user-generated content, what are your criteria? Remember to take all bias away. Make sure you do it fair and square.

 

STEP EIGHT: Promote your contest

No contests exist without getting the users aware that you are running one. Make sure you maximize your reach in informing the users that you’re hosting a contest. Share it to your IG Stories, make a blog out of it, run an ad for it, anything! Just make them know you’re doing it, or else nothing will happen.

 

STEP NINE: Monitor Participation Levels

Always monitor how many users are engaging and interested. Keep track if they’re following the rules, and check if there are disqualified entries, etc.

Remember, you’re letting your users promote you. That’s very crucial.

 

STEP TEN: Follow-Up

Once you announce your winner, make sure he/she gets followed-up to claim the prize. Since this is the last step, it’s time for you to assess all the things that have happened within the contest proper. What went wrong, what should you retain, what other factors might have supposedly increased more engagements? Discuss everything out, and if you want to, you can launch another contest sometime in the future.

 

Running contests shouldn’t be a burden for you; it should be fun as you interact and engage with your customers at the same time, gain new followers and promote your business.

Contests are just one of the ways you can promote your business; there are a lot more crazy ideas out there! With that being said, we’re giving out a free tool for you to explore more of the endless opportunities your social media presence will bring you. JUST CLICK HERE and start putting that stress to rest!

You can also visit us at https://www.okoyeconsultants.com/.

 

 

Everyone loves the idea of free food and promos! That’s why IG contests were a thing, even until now.

However, ever since COVID-19 changed the face of the whole world, we also face a ton of adjustments. But we still must go on with how we make a living. For restaurant owners like you, it has really been a challenge to cater your services to the people as it is very risky to make the customers come to you.

And then it might hit you, why don’t you come to them?

 

Since you can’t let them have prizes and opportunities such as behind-the-scene resto tour, free buffet, special cooking classes, etc., free food and delivery might do the trick.

With that, here are some ideas you might want to try for your online restaurant contest! 

 

1. Like-a-photo contest

This works very simply, you just need the users to like the certain photo you’re going to post for the contest and choose a date when to close the contest. Once closed, randomly pick two or three–that’s upon your contest rules–likers and then you’re done!

 

2. Tag/comment a friend

Though this is the simplest, it has always been effective especially when you want to promote your page and gain more followers and potential customers!

The procedure goes the same as picking random people who tagged their friends on the comment box.


 

 

3. User-generated content

 

a. Photo challenge contests:

You can let users post a photo taken in your restaurant (of course way back when there was still no pandemic) and caption why they captured that photo. The users should tag you in their posts so that you can track the participants in your contest. The user that uploads the best content wins and can be featured on your page.

This can boost your reviews as well as your engagements since the content is directly made by your customers. 

 

b. Comment a memory:

This contest is a fun one as you can freely interact with the users in the comment box. It’s your strategy on how to select your winner. This contest is a special one since you just don’t have to pick a winner, but also get to read the experiences your customers had. You know, some special memories happen in a restaurant, maybe yours have been a part of their lives too!

 

c. Make a 1-minute vlog:

It’s your choice to build up your own mechanics. But if possible, make them do it just within the boundaries of their home. Since we must be reducing the risk of the pandemic, your contests shouldn’t be bringing your customers out to the public.

Vlogs like making a video about themselves answering the question “if you were a dish written on our menu, what would you be and why?”

With this simple contest, you’re not only promoting your restaurant but letting your customers promote you.

 

These are just ideas of online contests but it’s up to your strategy why, how and when to do it, and how to pick your winners. Plus, these ideas are not limited to Instagram only. You can freely do it on Facebook, too!

Let not the new normal hinder your dreams in achieving success for your business. If you need help to gain followers and manage your social media accounts, we’re offering a free tool just for you! CLICK THE LINK HERE!

If you have other concerns other than handling your social media accounts, we’re very open to listening to you. Visit us here, or schedule a small talk with us here. 

 

When you aren’t marketing on social media, then you’re doing it wrong.

Did you know that 93% of shoppers’ buying decisions are influenced by social media? Yeah, but did you know almost everyone is on social media now? Like, right now.

Marketing on social media means reaching out to a wider audience. You aren’t just catering locally, but you’re also having the potential to be known all around the world. 

What are these social media platforms? You probably heard of Facebook, Twitter, Instagram, etc. right? Yet the problem is, it takes a lot of time to manage your social media channels. It’s a lot of work. There’ll be unending messages coming in your accounts, you’ll have to post separately, you’ll have to respond to all the client’s messages for better reviews, AND EVERYTHING ELSE.

But having a social media management team, life will get less stressing, and more efficient. You’ll get to realize you have much more time in your hands.

 

PUT STRESS TO REST, as we say, but it’s true because, with social marketing solutions, you’ll gain the social exposure your business needs, improve customer engagement, and increase web traffic—all at the same time while barely lifting a finger.

 

The duties of a social media management team are to:

1. Manage social networks from one location

Receive an alert the moment a review is submitted on all of the most popular review sites, including Yelp, Facebook, and Google+, as well as a ton of sites that are relevant to your specific industry (e.g., TripAdvisor, RateMD, Cars.com, etc.).

 

2. Gather ready-to-publish content

When you think you have a lot of time, create as many postings as you can and not necessarily post it on one day. There’s a thing called “pre-posting” now. What it does is to post what you want to post and schedule it on a certain day.

Say you want to publish a post for 7am tomorrow, but during that time you know you’re still in bed yet. So during the night before, you can schedule to have it posted for 7am to avoid the annoyance of waking up very early. 

This allows you to maximize your time during the day and it’ll help to manage the things you’ll be doing for the rest of the day.

 

3. Post to multiple social channels

You wouldn’t want to copy and paste the same post all over again when you go from Facebook to Instagram, nor from Instagram to Twitter. 

From one tab, you can publish content to multiple social sites with the push of a button. Talk about time efficiency, right?

 

4. Competitor insights

Although it’s a must to focus on your business, we can’t really ignore the fact there are a lot of competitors around us. For you to be above another, you need to monitor what your competition is doing online and build strategies to gain more customers in your area.

 

5. Simple social media management

Save time by using one platform to monitor and analyze your social media efficacy. With all these statistics and numbers, you’ll get to accurately monitor the response rates and factors that make or break your business. 

 

Social media is an ocean filled with different fish, and marketing in social media can produce the biggest catch.

 

Interested in coming up with a social media marketing team? Don’t worry! We got you! We can help you with that and it’s for FREE. You can click HERE for more info or you can book an appointment with us here!

 

More than 1 billion of the population of the world are on Facebook, and you still stick to not marketing your business online?

Having a restaurant or food business can be as hard as it gets. I mean, there are food businesses E V E R Y W H E R E. This is competition at its ultimate. 

Not to mention the difficulty in choosing where to eat is just but a manifestation that there are numerous food chains around you. How do you stand out among the rest? How do you know they’re going to choose you? Oh but wait for a second, do they even know you exist?

 

If you’re looking for a platform to market your food brand, the first social media platform consideration should be Facebook. Facebook stands out among all other social media platforms in terms of the number of users who open it every day. 

In Facebook, information dissemination is super fast. You do a re-opening and post a photo about it on Facebook, the next thing you know is that your friends are already there!

 

How can you benefit from Facebook?

1. Presence

People know that you exist, and that’s already a big deal. Once they get to know you exist, you can become one of the potential choices added in their food list once they get to decide where to eat the next time.

But before anything else, create your own page. It needs to be the official profile where you post all of the postings related to your restaurant. Do not ever talk about dinosaurs or Napoleon Bonaparte there. Stay relevant to what your service, and to what your business is all about.

Once you create your own profile, everything starts there. You can do whatever you want with it, post pictures, post videos, do a my day video. 

Just the thing is, let the people you exist and that you’re here on the same platform with them.

 

2. Progress

Consistency is the key to progress. If you want to progress, you need to be active. You need to be persistent. Keep your Facebook profile alive and kicking. Let the audience be satisfied by just looking at your posts; in that way, you can attract them to come to you because of their curiosity about the taste of your food.

Facebook shall keep you progressing with the use of ads also. Nowadays, when a person is not looking around, he/she is probably looking at his/her phone. TAKE ADVANTAGE OF IT!

When you get to the point where you have established your brand and have gained trusted customers, then it’ still not the end! Be consistent with that, and you can never regress.

 

3. Praise

Now, this section is called “praise” because the goal is to produce MORE praises than insults and dissatisfaction. But we should never put those negative words aside. These are channels for improvements yet.

 What’s nice about Facebook is that customers can freely rate and say their opinion and comments on the food and service they just experienced.

When Facebook finally builds up the reviews you have on your page, then voila! You got yourself a rating. This rating now can somewhat become an edge (or not) among your competitors. What does this mean?

The more reviews you receive on Facebook about your restaurant, the more people will likely come and visit you and try your cuisine. That’s what’s crazy about social media. Potential customers are influenced by the ratings and opinions they see on your page via social media platforms. 

The higher ratings you get, the more you are trusted by the people. Have you tried saying “oooh it’s a five-star rating, we should try and eat here!” because yes, that’s precisely how people online think and feel now.

Regarding negative reviews, you shouldn’t ignore those too, and don’t fight back! Not all people have the same tongue and taste. There are a lot of factors that can lead a person not to like that particular type of food. Maybe he’s not used to a very tasty meal, nor not used to eat meat or something like that. Food preference is always biased. Not everyone will like your food, and you have to remember that.

If it’s your reputation that’s being destroyed, then you have to respond to it as professionally as you can. Fighting back won’t minimize the fire. Always make the customer be heard and still consider his/her opinions.

 

For more details on reviews and reputation management for restaurants, click here!

 

Facebook opens a broad and a variety of opportunities for your business! You don’t get to just share your products on it, but it can serve as a tool for interacting with your customers, which is even better (not to mention the benefit of being known worldwide!).

Social media’s powers can never be underestimated. This is the world now, and it runs by just clicking buttons on your gadgets. You have to take advantage of that because not only can you be benefited from this, but your customers even. What a win-win, right?

 

Need that Facebook engagement boost for your foodies? Contact us here!

 

 

 

#blog #marketing #socialmedia #single #Canada #proud #teacher

I once thought hashtags are just accents that make your post a lot cooler.

But I had no idea how important these are not just in the marketing world, but in all happenings online.

 

We give credit to the man named Chris Messina, who started this phenomenal “invention” that boosted a lot of businesses and media attention across countries and broke boundaries. #amazing #bigbrain

 

A hashtag is a label used in a post on social media platforms that make it easier and time-saving to find other posts with relevant and similar theme content.

With that definition alone, we can already figure out why hashtags are very significant to the digital marketing area.

But let’s just be direct to the point…

 

How can hashtags help market your brand?

1. Findability

Searching a hashtag filters results for each post using the same hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.

If I were to find specific articles about spaghetti, some hashtags would be, of course, #spaghetti and like #pasta #italian #cuisine.

When you want to spread your blog across Twitter, for example, a good strategy would be putting hashtags related to the audience; you want the blog to be distributed. Say, your blogs are about make-up and cosmetics, and your target audience would reveal to the hashtags like #women #makeupartists #models #influencers

or themes like #palette #pink #coral #lipstick.

 

Remember that people tend to search what they’re interested in, and this is the part where hashtags help the people find you. 

Once they see your post using the hashtag, chances are they get to have longer attention to your post and can win them over as your customer or client. But we can’t always stick to that assurance. Marketing should always have plan B’s and should always be open to failure with the intent to experiment with what works and what doesn’t.

What’s good about hashtags is that you can see what hashtag is trending, and the reason behind it. With this, you can create content related to the trends and apply the same hashtag when you post it. In that way, you can generate more interaction with your audience.

 

2. Exclusivity

Now, this is where you establish your brand. Your hashtags should be unique so that when they look for that hashtag, all of the resulting posts appear to be your posts and not other else’s.

With a unique hashtag, people can also use it, and your marketing, not just your hashtag, evolves with time. This increases awareness and engagement with your audience.

One thing about being exclusive with your hashtag is that it needs to be consistent.

You mustn’t change your hashtag daily! Your audience might get confused, and they’ll think it’s a different one from the previous one.

Create your own hashtag and value it as your identity.

 

WHAT NOT’S

1. Do not put so many hashtags as it is unprofessional to look at. But if you could look at Instagram, posts of personal profiles have loads of hashtags in their captions. That is because it is a personal profile. In business, hashtags should be at most 5, and these hashtags should be short and concise enough to be easier to find.

2. Do not include symbols in your hashtags as these invalidate and destroy the hashtag. Only letters and numbers are identified. 

3. Do not put irrelevant hashtags. Of course, you know this.

 

Hashtags are essential, even if it just dwells on the awareness part of your marketing. But we all know that awareness is the first part of a buyer’s journey. Without awareness, the buyer will never know you existed. Make it possible with the hashtags!

 

So, if you’re having trouble with your marketing and need professional and creative assistance, just click here! Or please do not hesitate to email us at [email protected] We’re excited to assist and serve you!

 

 

 

© 2018 okoyeconsultants.com

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.