The Biggest Reason Real Estate Pros Hate Social Media Marketing (And What You Can Do About It)
One of the biggest reasons real estate pros get frustrated with social media is because they don’t understand that not every message needs to be about buying or selling a home.
The most important thing to remember is that social media builds and nurtures relationships. The more you connect with your fans and followers, the better you can convert them into clients and customers.
You have to demonstrate your value.
Building a strong brand is essential for real estate agents’ social media marketing. Many people are looking to buy or sell a home, and they need help from someone who knows the market. The problem is that there are so many real estate agents online it can be challenging to stand out from the competition.
You have to demonstrate your value by providing helpful information that educates your friends and followers on real estate topics that they are interested in. One of the best ways to do this is with a series of social posts describing the benefits of working with an agent. You can also use agent social guides to promote listings, open houses and other events.
It’s essential to take advantage of images in social media marketing campaigns
Images in social media are a great way to capture your audience’s attention and get them to stop scrolling. Visuals are processed 60,000 times faster than text. It’s essential to take advantage of images in social media because they communicate messages much quicker than words alone.
In the beginning, Twitter only allowed 140 characters per tweet, so you had to be strategic in how you used your space. Now that Twitter has increased the limit to 280 characters, images have become even more critical to using this social platform. With the right image, you can get people’s attention and tell a story without ever having to use any words.
Facebook is also an excellent platform for using images in your marketing strategy. The best part about Facebook is that it allows you to post longer content without being restricted by character limits or the number of lines. However, consumers are shown to engage more with visuals because they catch the eye and make content more visually appealing.
Images can be used on any social media channel, and depending on the channel, there are different image specifications you need to follow so that your photo isn’t stretched or distorted.
That’s why you can depend on our Social Guides.
Our Social Guides provide real estate agents with a series of images and videos that we create for you and share weekly according to a schedule that demonstrates your knowledge, showcases your personality and establishes you as the Trusted Advisor in your marketplace.
We create the content, so you don’t have to!
Powered by our advanced technology, this system allows you to click and select which social posts you want to share. That’s it! We do the rest for you.