In this blog post, we will discuss how social media marketing can be used to grow your real estate business. It is no secret that the internet has changed the way people shop for homes and properties. With advancements in technology, everything from browsing listings to booking showings can happen online.
What is Social Media?
Just like traditional marketing, social media marketing is a way to promote your business and build a loyal customer base.
Social media provides you with the opportunity to connect with potential customers in many ways. Use it for communication as an interactive platform that lets you engage with followers personally. You can utilize these platforms for branding purposes by making your company name visible online through social networking sites.
Social media allows businesses of all sizes to reach out and market their products and services efficiently without having to spend thousands of dollars on advertising campaigns or other traditional marketing strategies.
Social media marketing is a cost-effective way to reach potential clients, not to mention it expands your business beyond borders. With some savvy search engine optimization and other channels of digital marketing in place, including social media platforms that allow you to target certain demographics like Facebook ads, for example, the sky’s the limit!
Social networking sites, such as the big three, Facebook, Twitter, and Instagram, provide you with a wide range of features that make it easy to get your brand voice out there.
On these social media platforms, you can post photos or videos that share what the company is doing and different topics related to your industry for an interactive experience. People who are interested in a particular topic can engage or start a conversation.
Here’s a secret power combo to get ahead of the algorithm – comment, share, save, and respond (either through direct messaging or reacting through Facebook My Day and Insta story).
This is the latest rollout and updates to the algorithm. Gone are the days wherein the metrics are highly focused on the likes and hearts depending on the social platform. Still, the fact is, these algorithms focus more on customer interaction and not so much on vanity numbers anymore.
The more engaging you are, the more the algorithm will boost your brand, and this entails achieving wider reach and impressions!
Not sure about what to write or how to compose highly engaging content for your real estate business?
OC Interactive Marketing Agency has a highly skilled dedicated team that can assist and provide you with the materials you need specific to your niche!