Survival of the FIT (Facebook, Instagram, Twitter)

Nobody saw COVID-19 was going to happen. I mean, maybe there was one–or two. But the point here is that the event turned the whole world into a shock, changing the flow of life, putting the world in an about-face position.

It somehow benefits the digital marketing world as almost half of the population on earth would turn to online businesses and all engagements through online chats.

Today, this has been the question for most of the people who have their businesses centred on their gadgets and would like to advertise and advance their work online: 

What social media platform should I use?


This blog will discuss three of the top social media platforms for you to know where to expand the territories of your business: Facebook, Instagram, Twitter.



Let’s go back to the purpose of why Facebook was made. According to Mark Zuckerberg,

Our mission at Facebook is to connect the world. We often think about this as connecting you with your friends and family — those who matter to you most. 

Facebook is about connecting with PEOPLE. It’s a platform where you can build social relationships by sharing posts and posting pictures and videos.

But later in 2015, Mark Zuckerberg added his statement with–

….this also means helping people connect with businesses, governments and other organizations in their lives as well.

Facebook is now one of the biggest platforms to advertise and progress your business through social engagements, especially with the millions of active users on Facebook every day.



Instagram highlights photos and videos. This social media platform is also one of the sites where influencers are found.

People on Instagram showcase their products and brands through photography, graphic design, ads, etc. It’s a platform where posts have the least attention to the text at first glance, but of course, captions are always a killer!



If Facebook is all about the people, Twitter is all about informing you of what ideas and topics are trending, and in that way, people could openly interact with their perspectives across anywhere in the world.

But unlike Facebook, a tweet can only hold a maximum of 140 characters while a Facebook post has no limit of characters.


At some point, all these three social media platforms can do the same thing with the other. You can be updated with what’s trending also on Facebook, highlight your photos and videos on Twitter, and create meaningful relationships on Instagram. But each social media site has its own strength, audience, and purpose–just like in people, they have their own styles and fortes. 


Facebook vs Instagram vs Twitter

Where should I advertise? 

Facebook has a broader audience of various age ranges, while Twitter and Instagram’s audience is mostly between the ages of 18-29.  

Twitter is a fast-paced platform of posts, and it reloads a volume of tweets in just a few minutes. This could be a slight disadvantage to your business ads or posts as people are becoming short to attention. When you desire a long-term and in-depth relationship with your clients, Facebook gets the first rank among the three. When dealing with aesthetics, you can stick to Instagram as visuals and presentations easily hook GenZers and millennials.

Here are the statistics comparing the three social media platforms as far as engagement is concerned, according to Caroline Forsey:

Here’s a quick breakdown — roughly 46% of Twitter users are on the platform daily, and 81% of millennials check Twitter at least once per day.

Since Twitter is popular with journalists, politicians, and celebrities, many users turn to Twitter for trending news. In fact, 74% of Twitter users say they use Twitter to get their news.

Additionally, Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.

In terms of long-term engagement, then, Facebook is a superior alternative. For instance, for every one million Facebook followers, brands can expect to receive about 700 likes, comments, and shares. Alternatively, for every one million Twitter followers, brands can expect about 300 interactions.

Additionally, people tend to check their Facebook an average of eight times per day, compared to just five for Twitter. If Facebook is more addictive by nature, it makes sense you might consider putting more effort into appealing to a Facebook audience, instead of Twitter.

On the other hand, when it comes to Instagram,  users only check the platform six times a day. However, it’s important to note that accounts with fewer followers actually receive more engagements. In fact, accounts with 1,000-5,000 followers typically have a 5% engagement rate. On the other hand, accounts with over 1 million followers, average a 1.97% engagement rate.


What matters the most

Even if you research on what social media platform would be the best for you, you still need to consider your QRST: Quality of Service, Rivalries, Style of Presentation, and Trust of the people.

Quality of Service

This can never be compromised as it destroys both your social media marketing and business reputation. When you deliver service to just a few clients, but with real quality and standard, it’s the people who will promote your business page without you putting too much effort into postings (but you should always give your best in your postings though).


Consider your business competitors’ strategies as a basis for you to creatively and logically think of a better plan to showcase your products or packages. But you don’t always need to monitor how bad or good they’re going. Focus on the strategies that suit your business–which leads me to the next point

Style of Presentation

All digital marketers are given raw materials, all have similar products and packages, but it boils down on how you present them to the people. Give them a unique taste, something that sets you apart from your opponents. How can you heat up the engagements? How do you grab the attention of millions of users among the millions of marketers? Focus on your strengths and improve your weaknesses.

Trust of the People

You know, a gain of just one client/ customer’s trust can boost your marketing! Because of gaining the trust of your clients, you can observe your numbers are increasing. It doesn’t matter to start small. What matters is you start.

When you can say you’ve got few but happy and satisfied clients, you’ll see that instead of doing it for social media, social media does it for you.


If you find this article useful and need the assistance of boosting your social media profiles, click here and schedule an appointment with us, or email us at! We’d love to serve you!




Leave a Reply

Your email address will not be published.